Ghibli effect: ChatGPT usage hits record after rollout of viral feature
Washington, Apr. 1 (BNA): The frenzy to create Ghibli-style AI art using ChatGPT's image-generation tool led to a record surge in users for OpenAI's chatbot last week, straining its servers and temporarily limiting the feature's usage.
The viral trend saw users from across the globe flood social media with images based on the hand-drawn style of the famed Japanese animation outfit, Studio Ghibli, founded by renowned director Hayao Miyazaki and known for movies such as "Spirited Away" and "My Neighbor Totoro".
Average weekly active users breached the 150 million mark for the first time this year, according to data from market research firm Similarweb, Reuters reported.
Global app downloads and weekly active users on the ChatGPT app grew 11% and 5%, respectively, from the prior week, while in-app purchase revenue increased 6%, the market intelligence firm said.
ZH